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Chrysler launches new Luxury Series

Thursday, December 29, 2011

The Chrysler fleet has a new flagship: the 2012 Chrysler 300 Luxury Series sedan. Available in the first quarter of 2012 as both a 300 and a 300C, and with either rear-wheel or all-wheel drive. the 300 Luxury offers high-end appointments like Poltrona Frau and Nappa leather and real, hand-finished, wood trim.

With the 300′s standard Pentastar V-6 and eight-speed transmission, the Chrysler Luxury delivers best-in-class city, highway and combined fuel mileage.

“The new 2012 Chrysler 300 Luxury Edition is more than just our flagship car, it’s the trophy for the tireless majority, an automobile designed and built to meet the most discerning of expectations,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. “It’s fitted with a paddle shifting eight-speed transmission found only on cars twice its cost, dressed with the highest grade Italian Poltrona Frau leather and finished with hand sanded real wood found only in exotic cars – all to deliver a surprising combination of hyper craftsmanship, style, technology and ‘uber’ best-in-class fuel economy at 31 mpg.”

The Luxury Series’ interior exclusives include Poltrona Frau (the same high-quality Italian leather used for Maseratis) leather-wrapped instrument panel, cluster brow, center console side panels and upper front- and rear-door panels. Premium Nappa leather covers the door armrest, bolster and center console armrest. The seats are wrapped in Nappa leather. Twelve-way power-adjustable driver and front passenger seats are standard and all seating positions offer two-mode ventilation and two-mode heated selection. The leather-wrapped steering wheel has paddle shifters Black or two-tone Mochachino leather-wrapped steering wheel — with all-new die-cast paddle shifters — features a unique chrome accent ring to highlight the segment-exclusive 360-degree heated rim. Completing the interior environment is specially selected Natural Pore Mocha wood trim featuring a matte finish to enhance the beauty of the real wood. Add LED illuminated interior door handles and front and rear map pockets, premium carpeted trunk mat, HomeLink universal transceiver and power exterior mirrors with memory, driver mirror auto-dimming and auto-tilt in Reverse to complete the premium experience.

Once available only on premium import vehicles costing twice as much, the 2012 Chrysler 300 is equipped with a ZF 8HP45 eight-speed automatic transmission; the 300 is the first domestic luxury sedan to feature an eight-speed automatic transmission. This new segment-exclusive expands the world-class power and helps to reduce the gaps normally associated with upshifting and downshifting. Combined with the award-winning 292-horsepower 3.6-liter Pentastar V-6 engine, the Chrysler 300 provides world-class levels of refinement with small, evenly spaced ratios that provide quicker acceleration and smoother shifts.

The combination of the Pentastar engine and ZF transmission also delivers best-in-class fuel economy:

    • 31 mpg RWD highway

• 18 city/27 highway all-wheel-drive economy
• 23 mpg RWD, 21 mpg AWD combined fuel economy
• 19 mpg RWD, 18 mpg AWD city mileage

Available in the first quarter of 2012, the following are the manufacturer’s suggested retail prices (including $825 destination charge):

    • Chrysler 300 Luxury Series (RWD) $40,145

• Chrysler 300 Luxury Series (AWD) $42,495
• Chrysler 300C Luxury Series (RWD) $42,895
• Chrysler 300C Luxury Series (AWD) $45,245

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